Betty Crocker + Barbie Team Up To Launch BettyLab To Empower Young Kids Family
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Betty Crocker + Barbie Team Up To Launch BettyLab To Empower Young Kids 

This post is sponsored by General Mills, but all opinions are my own.
 
Exciting news for you! Betty Crocker™ is teaming up with Barbie who is on a mission to close The Dream Gap, a phenomenon starting around age 5, where girls start to develop self-limiting beliefs about what they can achieve. Together, they are working to help girls realize their limitless potential!
 
 
Betty Crocker + Barbie Team Up To Launch BettyLab To Empower Young Kids Family
 

Introducing BettyLab

 
What better place to connect, create, experiment and innovate than in your very own kitchen! This is often the go-to place to learn, test, try and discover. For many kids, the kitchen is where a love of science is born and nurtured. That’s why Betty Crocker™ introduced BettyLab, an online science-based lab that gives you access to baking tutorials with a STEM twist. Even better, each recipe will explain the chemistry behind the baked item. How cool is that?! Cheers to Betty Crocker™ for making science cool, fun, and accessible for all with their STEM activities!
 
 
 
 

Barbie x BettyLab

 
As I mentioned before, many girls by age 5 stop believing they can be anything they want to be. This drop in confidence is unforunately common and is called The Dream Gap. To help girls realize their limitless potential, Betty Crocker™ and Barbie™ are using the power of baking and culinary science to build confidence in STEM fields. Not only is this cool to see, but also I just love seeing brands I grew up with take initiative and continue to invest in the younger generation. Let me know if you’ve heard of The Dream Gap project before!

 

Baking Better Futures Activity Kit

 
In addition to BettyLab, Betty Crocker™ and Barbie created the #BettyandBarbie “Baking Better Futures” Activity Kit! It’s meant to inspire families to be creative in the kitchen, which is something I appreciate as a busy parent who’s constantly running out of ideas! 
 
 
Betty Crocker + Barbie Team Up To Launch BettyLab To Empower Young Kids Family
 
 

The Baking Better Futures Activity Kit includes the following: 

  • Betty Crocker™ Strawberry Cake Mix 
  • Betty Crocker™ Measuring Spoon
  • Barbie Ballerina Doll to dance while you bake and experiment. 
  • Excerpt from the Barbie Bakes cookbook
  • Baking Better Futures activity guide – includes step-by-step instructions

If you’re interested in more fun STEM recipes and projects visit, www.bettycrocker.com/bettylab and purchase Betty Crocker™ and the Barbie Bakes Cookbook at Walmart. For our experiment, Callie immediately chose to do the “active” volcano cake. However, there are other projects to choose such as making rock candy and learning about crystallization, making ice cream in a bag, and more!

 

 

 

By the way, I had no idea you can purchase dry ice from your local grocery store! You can get a small chunk for literally a couple of dollars and entertain the kids (and yourself) with some really cool smokey effects simply by adding warm water! Can you say cool mom award? 
 

Barbie Bakes Cookbook

There’s also a Barbie Bakes Cookbook that serves as an essential guide for first-time bakers and young pros alike. It features 50+ yummy recipes and follows Barbie and her sisters (Skipper, Stacie, and Chelsea) as they show you how easy it is to bake wonderful treats for family and friends. If you have kids who aren’t feeling confident with their skills in the kitchen, they may find this book helpful because it encourages the maker, whatever their skill level, that with a little practice, you can do anything!
 
You can find this cookbook at your neighborhood Walmart or Walmart.com.  Click here for the Multipack Betty Crocker Cake Mix .  Below is glimpse of the recipes inside!
 
 

I hope you’re just as excited as I am about Betty Crocker™ and Barbie’s partnership! I’m all about family activities that educate our little ones, especially if it’s STEM related, helps builds confidence, and provides transferable skills later in life! I’ll include links to products and resources below if you want to get your hands on these products. Don’t forget you can also pick them up in your neighborhood Walmart store! 

 

Barbie Bakes Cookbook

 

Betty Crocker™ Strawberry Cake Mix


Betty Crocker™ Strawberry Frosting

 

Betty Crocker™ Cream Cheese Frosting

 

Barbie Pop Star

 

Barbie Gymnast

 

 

BettyLab

 

Barbie Page

 

 

Cheers to science, STEM activities, and empowering our kids in the kitchen!
 
Best,
Rosie aka The Hustling Mama

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